Top 10 Tips for Selling Your Home During the Holidays
While the thought of selling your home during the winter months may dampen your holiday spirit, the season does have its advantages: holiday buyers tend to be more serious and competition is less fierce with fewer homes being actively marketed. First, decide if you really need to sell. Really. Once you’ve committed to the challenge, don your gay apparel and follow these tips from FrontDoor.
1. Deck the halls, but don’t go overboard.
Homes often look their best during the holidays, but sellers should be careful not to overdo it on the decor. Adornments that are too large or too many can crowd your home and distract buyers. Also, avoid offending buyers by opting for general fall and winter decorations rather than items with religious themes.
2. Hire a reliable real estate agent.
That means someone who will work hard for you and won’t disappear during the Holiday Season. Patrick Parker Realty understands the value of selling during the Holiday Season and will go above and beyond to get your home sold. This will ease your stress and give you more time to enjoy the season.
3. Seek out motivated buyers.
Anyone house hunting during the holidays must have a good reason for doing so. Patrick Parker Realty will target buyers on a deadline, including people relocating for jobs, investors on tax deadlines, college students and staff, and contractors and home improvement professionals still migrating to the Jersey Shore area for post-Sandy job opportunities.
RELATED: December Brings Motivated Home Buyers
4. Price it to sell.
No matter what time of year, a home that’s priced low for the market will make buyers feel merry. Rather than gradually making small price reductions, many real estate agents advise sellers to slash their prices before putting a home on the market.
RELATED: Sell Your Home Fast for Top Dollar
5. Make curb appeal a top priority.
Winter can make maintaining the exterior of your home even more important. Bare trees equal a more exposed home, so touch up the paint, clean the gutters and spruce up the yard. Keep buyers’ safety in mind as well by making sure stairs and walkways are free of snow, ice and leaves.
6. Take top-notch real estate photos.
When the weather outside is frightful, homebuyers are likely to start their house hunt from the comfort of their homes by browsing listings on the Internet. Make a good first impression by offering lots of flattering, high-quality photos of your home. If possible, have a summer or spring photo of your home available so buyers can see how it looks year-round.
7. Create a video tour for the Web.
You’ll get less foot traffic during the holidays thanks to inclement weather and vacation plans. But shooting a video tour and posting it on the Web may attract house hunters who don’t have time to physically see your home or would rather not drive in a snowstorm.
8. Give house hunters a place to escape from the cold.
Make your home feel cozy and inviting during showings by cranking up the heat, playing soft classical music and offering homemade holiday treats. When you encourage buyers to spend more time in your home, you also give them more time to admire its best features.
9. Offer holiday cheer in the form of financing.
Bah, humbug! Lenders are scrooges these days, but if you’ve got the means, then why not offer a home loan to a serious buyer? You could get a good rate of return on your money.
10. Relax — the New Year is just around the corner.
The holidays are stressful enough with gifts to buy, dinners to prepare and relatives to entertain. Take a moment to remind yourself that if you don’t sell now, there’s always next year, which, luckily, is only a few days away.
Happy Holidays from Bradley Beach and your friends at Patrick Parker Realty!